Own a food brand in Dubai.
We’ll run the kitchen.
The kitchen is the reason most food ideas never launch. Rent, fit-out, equipment, chefs, suppliers, licences. WeCook already has all of it. You bring the idea. We build the brand, get it live on the delivery apps, and cook every order that comes in.
Choose your platforms.
We handle the onboarding.
Three things stop a food business before it starts
Paid before you sell anything
Rent, extraction, equipment, fit-out and a deposit, all settled before a single order arrives.
A queue you cannot skip
Trade licence, food permits, corporate tax registration, a bank account, then platform onboarding.
The same dish, every time
A chef who turns up, and a team that cooks the same dish the same way at 9pm on a Friday.
Tell us where you are and we’ll tell you what it takes
I have an idea and nothing else
We build the brand, the menu, the company and the kitchen plan, then cook it.
I already have a brand or menu
We take your recipes into a licensed kitchen and run production for you.
My food is already made
We receive it, store it, pack the orders and hand them to delivery riders.
I want a kitchen of my own
We help you find and assess a commercial kitchen you run with your own team.
You own the business. We own the problem.
The line is simple and it does not move. You keep what makes the brand yours. We carry the operation behind it.
Everything that makes the business yours stays yours, while we run it and if you ever walk away.
- The brand and its name
- The menu direction and what goes on it
- The prices customers pay
- The marketing budget and where it goes
- The company, the licence and the platform accounts
- Your recipes, under the terms in your agreement
The operation and everything that can go wrong inside it sits with us, not with you.
- Company setup and licensing
- The kitchen, the equipment and the production team
- Ingredient sourcing and supplier terms
- Cooking, portioning, packing and rider handover
- Delivery platform applications and menu setup
- Weekly reporting on sales, food cost and charges
If you ever decide to leave, you leave with your brand, your recipes and your numbers.
Your brand backed by professional chefs
From local concepts to international cuisines, our chefs are trained to deliver consistent results at scale.
From first conversation to first order
Five stages, one team. You see the plan, the costings and the timeline before anything is built, and you see the numbers every week once orders start.
We go through the concept, the customer, the price point and the numbers. If it will not work, we say so at this stage rather than after you have paid.
Name, identity, packaging and a menu of up to 30 items with recipes, portions and costing.
Trade licence, corporate tax registration, bank application and submissions to the delivery platforms.
The kitchen cooks the full menu. We check consistency, packaging and how the food survives the journey.
Orders go live. We cook, pack and dispatch. You see the numbers every week.
Go-live depends on licence, platform and kitchen approvals. We will not give you a date we do not control.
You see what every order costs to make
Most operators hand a founder one monthly total and call it reporting. We show the line items: what sold, what the ingredients cost, what the packaging cost, what the platform took and what we charged.
Ingredients are billed at the agreed prices in your costing sheet. Packaging is billed at what we actually paid for it. Nothing gets marked up quietly in the middle.
Four kinds of people use WeCook
Different starting points, the same operation behind them. Pick the one that sounds like you and see what the first month looks like.
First-time founders
You have a concept and no kitchen experience. We run the operation and teach you to read the numbers.
Launch a brandRestaurants adding delivery
Open a delivery-only channel in a new area without a second lease and a second team.
Managed operationsBrands entering the UAE
Test Dubai through a licensed local operation before committing to a site of your own.
See how it worksKitchen owners
Fill the capacity you are not using by producing for brands we operate.
Partner with usThree ways to pay for the same operation
Every standard plan includes the brand launch and managed production for one brand, an approved menu of up to 30 items, and one production location. What changes is how much you pay upfront, how much monthly, and how much is tied to sales.
Fixed
AED 10,000 to start
Highest monthly fee, smallest share of sales.
- AED 5,000 a month
- 5% on eligible sales above AED 30,000
- Brand and menu launch included
- Up to 30 menu items, one location
- Weekly reporting on sales and food cost
Hybrid
AED 10,000 to start
Lower monthly fee, more tied to what you sell.
- AED 2,999 a month
- 9.5% on the first AED 30,000
- 14.5% on sales above AED 30,000
- Brand and menu launch included
- Up to 30 menu items, one location
Annual Partner
AED 25,000 year one
Nothing monthly, the largest share of sales.
- No monthly fee
- 10% on the first AED 50,000
- 15% on sales above AED 50,000
- AED 20,000 annual renewal
- Brand and menu launch included
All figures exclude VAT. Ingredients, packaging, platform commission and advertising are billed separately.
The six questions everyone asks first
If your question is not on this list, send it over. We would rather answer the real one than the one we wish you had asked.
No. You are buying a running operation, not floor space. We supply the kitchen, the equipment and the team. If you want a kitchen you staff yourself, we can help you find one as a separate service.
You do. The company, the licence, the platform accounts and the brand assets sit in your name, as set out in the agreement.
Yes. We test them for ingredient availability, food cost, consistency and how they hold up in a delivery box, then document them as production specs. Specialist or complex menus are quoted as a Signature build.
Ingredients at the agreed prices in your costing, packaging at actual cost, delivery platform commission, any advertising you approve, VAT, and licence renewal from year two.
We prepare and submit the applications. The platforms decide who they list, and we will tell you where a brand like yours usually gets accepted.
No, and be careful with anyone who does. We can tell you what your order volume needs to look like for the numbers to work, then show you those numbers every week.
Tell us what you want to build
Send the idea, the menu or the brand. We will tell you what it takes to produce it in Dubai, what it costs, and whether we think it is worth doing.